ŠkodaAuto will return to the "Greatest Show on Earth", the Edinburgh Fringe Festival, for the third year running, with its title sponsorship of the opening gala, on Sunday, 5 August. The opening night, known as the Škoda Fringe Gala, is a preview of the pick of the Fringe acts, and heralds the beginning of a three-week performing arts extravaganza, held at a variety of venues in historic Edinburgh.
The Škoda Fringe Gala is an opening night par excellence, as it allows the all-media audience to preview a variety of fresh new talent showcasing their acts, some for the very first time in public. The venue for this year’s opening night moves to Edinburgh’s top club "Ego and Out", in Picardy Place, and promises to provide an atmospheric setting with four different performing areas.
The Fringe Festival and Škoda have become something of an item over the last three years as both brands continue to represent unique propositions - the Fringe through its ability to provide an innovative platform for progressive new talent, and Škoda through its clever and innovative advertising campaign that seeks to challenge the public’s perception of the brand. Edinburgians and some 700,000 visitors to the Edinburgh Fringe Festival will see evidence of Škoda’s industry-leading supermini, the Fabia, as it sprints from venue to venue during the "Greatest Show on Earth".
Director of the Fringe, Paul Gudgin, is delighted with Škoda ’s continued support, saying: "They are fantastic to work with because they understand the spirit of the Festival, and are always up for new ideas, new venues. Their support has allowed the Opening Gala to grow both in size and eminence".Published 31 July 2001