The Škoda Superb achieved further recognition when it finished fourth overall in the prestigious 2003 Auto 1 awards that were announced in Geneva on Wednesday 5 March. These annual awards are organised by the Auto Europe group of motoring magazines and reflect the voting of readers from across Europe. They also include evaluations by panels of experts, including professional racing-drivers, automotive engineers and motoring journalists.
Significantly, the Škoda Superb emerged victorious in the engineers’ evaluation, coming top overall and even beating the Mercedes E-Class – the Auto 1 "Car of the Year". In the panel’s opinion, the Škoda Superb was successful due to the "outstanding level of used materials, perfect safety equipment and the top level of finish work".
There were seven cars in the final showdown – all of them national winners in the fourteen countries that publish magazines under the Auto Europe banner, including the British publication, Auto Express. The seven finalists included the Citroen C3, Mazda6, Mercedes E-Class, Renault Mégane, Toyota Corolla, Volkswagen Touareg and the Škoda Superb, which was nominated by readers of Czech Republic’s Auto Tip.
The success in the Auto 1 awards is the latest in the list of international accolades won by the Superb in the short period since its launch in 2002. It was named "Luxury Car of the Year 2002" by the Association of Scottish Motoring Writers and "Most Popular Car of the Year 2003" in the Czech Republic. In September 2002, the Škoda Superb 2.5 V6 TDI Elegance became "The Caravan Club Towcar of the Year 2003"in Great Britain and, in November 2002, it came a close second in the C- and D-Class category of the "Golden Wheel" awards.Published 19 March 2003