SkodaAuto has had a strong start to 2003, despite operating in a smaller UK market than 2002. Total Škoda sales stood at 9,609 units at the end of the first quarter, a slight drop in last year’s figure, but with a market share of 1.4 per cent.
Since January, 5,606 Škoda Fabias have been sold, including 4,251 Fabia hatchbacks, 1,173 estates and 182 Fabia saloons. This amounts to 58 per cent of total Škoda sales. Nearly 1,000 customers took delivery of the new entry-level Fabia 1.2 54bhp, demonstrating the ever increasing popularity of the Fabia range and the excellent value of this nippy super-mini with a recommended retail price of just £6,995 on the road.
Octavia accounted for 35 per cent of the total sales volume in the first three months of the year, consisting of 1,284 Octavia hatches and 1,227 estates. The ever-popular diesels made up 76 per cent of the total mix of vehicles compared to the average market share of 28 per cent. The most popular petrol version was the sporty vRS, of which the vRS hatch accounted for 280 sales and new estate version, 89 vehicles since its launch in February 2003.
The Superb has also done very well, with 605 vehicles leaving retailer forecourts in the first quarter. The most popular model was the middle of the range Comfort 1.9 TDI PD 130bhp, which accounted for 128 sales. The top of the range models are also proving very popular as the 2.5 V6 TDI Elegance automatic, priced at £24,500 on the road, has sold in equal amounts to the entry-level 2.0 Classic, priced at just £14,200 on the road. This indicates the broad spectrum of customers that Škoda is now appealing to.
Rob Tracey, Director of Škoda, is pleased with the brand’s performance to date, "The 2003 car market is proving to be highly competitive in the UK but Škoda sales are remaining strong due to our range of desirable, understated and great-value cars. Škoda is attracting a new breed of customers across a wide range of age, income and occupation who all have one thing in common - they recognise a great car when they see one. With a variety of new engines and variants appearing over the next few months, including the 130 TDI PD in Octavia and the exciting new Fabia vRS, I am sure that 2003 will be another record year for Škoda UK."Published 13 April 2003