Škoda owners have proclaimed what they’ve known all along – they love their cars. The brand has been ranked second overall in the BBC Top Gear magazine’s 2003 Motoring Survey. Among Škoda owners, 89 per cent said that they were satisfied with their cars, trailing the leader, Lexus, by only a tiny margin. Škoda owners rated their cars very highly in all areas of the survey, encompassing reliability and build quality; driving experience; the service they received; and ownership costs.
The Škoda Octavia led the way for the brand, in third place overall, up three places from the previous year’s survey. Octavia was the leader among family cars, with more than nine out of ten owners of Škoda Octavias (90.4 %) indicating that they were happy with their cars, and 96 per cent saying they would buy Octavia again.
The Fabia, Škoda’s award-winning supermini, was ranked 11th overall and second among its class, with 88.1 per cent of owners. Owners cited Fabia’s reliability, fit and finish and ownership costs very highly, along with the care they receive from their Škoda retailer. One respondent said, "They gave us coffee and cake. Škoda dealers couldn’t be anything other than friendly."
The Czech Republic, where Škoda are produced, ranked highest of all car manufacturing countries in the survey when brands were grouped by country. With an average satisfaction score among respondents of 89 per cent, the Czech Republic, which is joining the EU in 2004, outranked traditionally-known homes of car-building such as Japan and Western European to claim the title.
Published today, the study includes responses from 43,000 readers with 137 car models registered from September 1999 through February 2002.Published 11 November 2003