Mitchell Skoda Opens Flagship Facility In Chester

Mitchell Skoda


Skoda UK has appointed a new retailer in the Chester area, Mitchell Skoda. Located on Stanney Mill Lane in Chester Oaks, the family-run operation opened for trading on 4 November in their new state-of-the-art showroom and service facility. The new facility covers 25,000 square feet on a 4.5 acre site, with a nine-car showroom and 20 bay workshop, so there is plenty of room to showcase the entire range of Skoda products - from the supermini Fabia to the all-new family-sector Octavia and the luxurious flagship Superb.

The Skoda cars are just the beginning of the story, however. Mitchell Skoda also offer customers extensive after-sales facilities, for customers who need anything for their cars from screenwash to a complete service. Mitchell Skoda’s large workshop means that customers can be scheduled in for their car’s service when they need to. Group Managing Director, Mark Mitchell, explains his philosophy in this way. "We enjoy mid-size franchises with 2% market share or so. The opportunities for my team to develop close, ‘first name’ relationships with most if not all, of our customers, are immense. Our strapline ‘It’s our people who make the difference’ remains key to all we do, despite overall staff numbers now approaching 100. The Skoda brand sits exactly where we are in this respect."

The Mitchell name has been synonymous with outstanding customer service in the North West for almost 10 years, and the company is proud of their second Skoda marketplace appointment.

"My team and I are delighted to have been awarded the Skoda franchise for the important Chester market. Since our first appointment for Wirral over 3 years ago, we have enjoyed an exceptional relationship with Skoda Auto and our most recent investment at over £2 million underlines our confidence in the brand."

Mitchell Skoda celebrated their opening on 3rd November with a party in the showroom attended by 400 guests. Themed "When the Stars Come Out", the guests were entertained by celebrity doubles "Posh and Becks" along with "Jack Nicholson", "Diana Ross" and "Delboy Trotter". After having their cars parked by "Michael Schumacher", guests were treated to laser clay pigeon shooting and wine tasting.

Skoda UK Brand Director Chris Craft attended the opening as well, and commented, "We’re delighted that Mitchell Skoda has joined our retailer family. Their approach to customer service, right from the time a customer first walks through the door or picks up the phone, fits exactly with Skoda’s commitment to providing the best for our customers. That commitment follows through from providing the right car with the right equipment for each customer, the outstanding value our cars provide, or our promise to provide outstanding customer service."

Mitchell Skoda is strategically located adjacent to the Cheshire Oaks Designer Outlet Village, at Junction 10 of the M53 and is open Monday - Friday 8:30 - 6:30, Saturday 9:00 - 5:00 for test drives and sales and Monday - Friday 8:30 - 6:00pm, Saturday 9:00 - 12:30 for service and parts and exploring the full range of Skoda cars.

Published 20 November 2004 Melanie Carter

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