Skoda Helps Birmingham Go 'CzechMania' In May
Published: 28th February 2004
Produced and curated by the Czech Centre, in association with the Prague School of Design, CzechMania has been made possible by the sponsorship of Škoda, Staropramen and Czech Airlines.
The Czech Republic has long been recognised as a fountainhead of European arts and culture. Today, Prague and the Czech Republic have become a hotspot for young design talent in a wide variety of creative and artistic fields.
Commenting on Škoda’s involvement with CzechMania, Tomas Ingenlath, head of design at Škoda said, "Skoda is inextricably linked with the history and culture of the Czech Republic and, contrary to some perceptions, we place great emphasis on the importance of first-class design. Our cars challenge perceptions, and CzechMania will too. We work closely with the Prague School of Design and are delighted to help bring the best of modern Czech design to the people of the Birmingham."
The 14 Birmingham locations showcasing CzechMania include Birmingham International Airport, Selfridges, St.Paul’s Gallery, the Custard Factory and the Škoda stand at the Motorshow in the NEC. Also at the Škoda stand will be the unveiling of the new Octavia. The Octavia is a brand-new car using modern technology to deliver an "extra bit of car". It was designed and engineered at Škoda’s technical centre at its headquarters in Mlada Boleslav, Czech Republic.
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