Škoda has become the official car of The Football League following the signing of a three-season sponsorship agreement between The Football League and Škoda UK.
The Football League’s 72 member clubs - in Divisions One, Two and Three, represent the very heart of the professional game. Last season in excess of 16.5m people, including ever-increasing numbers of women and children, watched matches in its competitions – The Nationwide Football League, The Carling Cup and The LDV Vans Trophy.
Down-to-earth and unpretentious, Škoda was attracted to the deal because of the synergies between the two brands: Football League supporters are incredibly passionate about their clubs, just as Škoda drivers are about their cars. Both have the confidence to stand behind the team of their choice and wear the shirt with pride.
Mary Newcombe, Head of Marketing for Škoda UK, said, "We are delighted to be associated with The Football League. This is a completely new area of involvement for Škoda and provides us an opportunity to work closely with the League’s 72 member clubs. All of these clubs have a loyal and passionate fan base; just as Škoda has one of the highest customer loyalty levels within the automotive industry. Our aim is to encourage our retailers to develop links with their local teams, producing relationships that we are sure will be mutually beneficial."
Commenting on the agreement, which will see Škoda meet all the vehicle requirements of the League’s staff, Football League Commercial Director Richard Masters said, "As a company Skoda has established a long and successful sporting heritage. To date, the majority of this success has occurred in motor sport, therefore it gives me great pleasure to welcome Skoda to the football fold and to this relationship with The Football League."Published 20 September 2003