Skoda Announces New Strategy For Business Customers

Skoda Superb

 

ŠkodaAuto today launches a new initiative to support small businesses around the country. A total of seventeen Škoda Business Sales Centres will open at selected Škoda retailers nation-wide, offering a dedicated service to business customers. Each of these new centres will be led by a specifically appointed business representative, who will be fully trained and equipped to respond to the needs of company car buyers.

This initiative, designed in response to feedback from customers, also includes two dedicated demonstrator vehicles, funded directly by Škoda UK, at each of the participating retailers. The aim of the programme is to offer unrivalled, bespoke service to fleet managers who operate up to two hundred cars, by enhancing the levels of support offered by the retailer network to local business customers.

With the launch of the new, upper-medium Superb strengthening Škoda’s position in the fleet market, and the excellent value and driver benefits offered by both the Fabia and the Octavia, more and more businesses are realising the benefits of operating Škodas within the company fleet. Škoda has therefore re-assessed its strategy in order to ensure that the customer service needs of busy fleet managers are met and exceeded every time they deal with a Škoda retailer.

ŠkodaAuto anticipates that some twenty-five Business Sales Centres will be opened by 2003, growing to approximately forty over the next three years.

As this is an integral part of ŠkodaAuto’s long term business sales strategy, two new Business Sales Support Managers have been appointed with responsibilities for managing and developing these Business Sales Centres. Peter Silvestro and Chris Stableford have joined Škoda, bringing with them vast knowledge of the motor industry due to their experiences both within retailers and at contract hire companies. Chris joins ŠkodaAuto directly from First National Vehicle Contacts and Peter has worked at Lex Vehicle Leasing and held sales and marketing positions at other companies, including Dunlop International UK Limited.

John Rooney, Head of Škoda Business Sales said, "With a range of cars that offer low cost of ownership to the fleet manager on the one hand, and an attractive specification for the company car driver on the other, these are exciting times for Škoda. The Business Sales Centres really demonstrate how far the brand has developed over recent years and signify the importance we attribute to fleet and business users. We want to ensure that the service and support given to fleet managers and company car buyers are just as great as our award winning range of cars."

Published 2 July 2002 Melanie Carter
 
 

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