Skoda Among Top In Owners' Recommendations
Published: 9th October 2003
In a poll of 33,000 magazine readers, two Škoda cars were in the Top Ten of the most popular cars in Britain. The mid-sized Škoda Octavia was third, with 90 per cent of respondents saying they would suggest the model to a friend, while the Škoda Fabia came tenth with 86 percent.
The results are further proof of Škoda's phenomenal turnaround. Since the launch in 2000 of a multi-award winning, comprehensive marketing campaign that acknowledged and overcame previous consumer brand perceptions, Škoda's sales have consistently risen by 20-30 per cent annually.
The Which? survey demonstrates that Škoda owners themselves
are helping to spread the message. And drivers across the UK are
finding out what Škoda owners already know - that Škoda
offers excellent value and quality is becoming the choice of savvy
buyers across the UK.
