Skoda's First Flagship Retailer Opens In Liverpool

Skoda Alex Lawrie Liverpool


ŠkodaAuto have opened their first flagship site incorporating the brand’s new corporate retail design. Alex Lawrie Škoda, located on Derby Road, Kirkdale, Liverpool opened for trading on 5 August 2002 with the full range of Škoda Superb, Octavia and Fabia models.

Retailer Principal James Alex Lawrie said, "Škoda offers first-class products and we are committed to offering the highest quality of service to our customers in a friendly, helpful atmosphere. We are very excited to be the first of Škoda’s new concept facilities and we see Liverpool as a key location for Škoda."

Creating 15 new jobs in the Liverpool area, Alex Lawrie Škoda is the brand’s first acquired site with a sponsored retailer. With Škoda’s full support in this new business venture, this is the first of 22 such acquisitions that will take place in strategic locations around the country.

With a total development cost of about £1.3 million, Alex Lawrie Škoda is the first of the new-look ŠkodaAuto concept facilities reflecting Škoda’s commitment to a simple, straightforward presentation of its products in a contemporary setting. The Liverpool site is the first of two such developments to be completed in 2002.

In their new facility, Alex Lawrie Škoda will provide a complete range of retail services. New car sales, vehicle servicing, replacement parts, accessories and used vehicle sales will all be available at the site.

Alex Lawrie Škoda opens at a very exciting time for the brand. With total sales through the end of August 2002 at 24,958, Škoda sales have increased 11.2 per cent compared to the prior year, against a market that has moved up only 7.3 per cent. The recently launched Superb strengthens the Škoda model line-up and is available for test-drives at Alex Lawrie Škoda, along with the rest of the Škoda range.

Published 19 September 2002 Melanie Carter

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