Skoda UK is celebrating a Superb ending to 2010 as the brand's flagship model was named Family Car of the Year by Channel 5's hit show Fifth Gear.
"Right at the beginning of the year, I crowned this the greatest estate ever - and I stand by that even now. The mixture of space, speed, refinement, value, economy, comfort - it's a beaut," said Fifth Gear presenter, Jonny Smith. "Honestly, if you're a dad and you need a car to carry all the flotsam and jetsam that comes with it, this is the car you need. It's faultless. I love it."
This latest accolade represents the 20th awarded for Skoda UK this year, with the Skoda Octavia, Skoda Yeti, Skoda Superb and Skoda Superb Estate racking up a raft of product awards across a wide range of publications and organisations. The Skoda Superb alone has this year won two Auto Express gongs, for Best Family and Best Estate Car; Best Large Car and Best Estate Car from Diesel Car; The Caravan Club's class winner and Towcar of the Year; and Fleet News' Best Upper-Medium Car to name but a few. The Skoda Superb Estate was also named Top Gear's Luxury Car of the Year 2009. Meanwhile, the brand was named Which? Manufacturer of the Year and given the What Car? Reader Award for Best Manufacturer 2010.
Skoda also recently came top in the Auto Express Driver Power Survey, while the brand was yet again ranked in the top 10 manufactures of the J D Power Customer Satisfaction Survey for the 17th consecutive year.
These accolades are reflected by record sales, with more than 39,000 sold in the UK so far this year, increasing overall market share to over 2%.Published 14 December 2010