Skoda continues to go from strength to strength in the UK with higher sales in 2009 compared to the previous year, and a record market share. Despite the overall market downturn, Skoda's sales totalled nearly 37,300 in 2009, a market share of 1.9%.
Robert Hazelwood, Skoda UK Director explains: "Skoda sold more cars in the UK this year than last, which is especially significant in the economic conditions we've all faced this year. We are a brand that delivers great quality cars at outstanding value for money for the consumer. The excellent care that our retailers deliver to their customers is another reason that more and more people are choosing Skoda."
"We were quick to take hold of the opportunity afforded by the government's scrappage programme, making it even more attractive for customers. As a result, we have sold over 10,000 cars through the scrappage programme since it began.
"With more new product arriving in 2010, starting with the elegant new Superb Estate, I believe Skoda will continue to provide the design, value and service that consumers across the UK desire."
The new decade looks set to continue the upwards trend with 2010 being the first full year for sales of both the Skoda Yeti - Top Gear magazine's Best Family Car 2009, shortlisted for European Car of the Year - and the new Skoda Superb estate, Top Gear magazine's Best Luxury Car 2009, to be launched in February 2010.
Skoda's five-car range includes the top-selling Skoda Fabia supermini with over 18,500 sales in 2009, followed by the Skoda Octavia, with more than 13,800 sales last year. The luxurious Skoda Superb exceeded all expectations in its first full year of sales with more than 2,600 registered. Since its launch in September 2009, Skoda has sold nearly 700 Skoda Yetis.
One of the keys to Skoda's success, great customer service, continues to be demonstrated by the brand being placed top of the Auto Express Driver Power Survey and fourth in the J D Power Study of Customer Satisfaction, a survey in which Skoda has placed in the Top Five for the last 14 years.
With 2010 starting with Skoda's most comprehensive and competitive range of cars ever and its largest order bank to date, the new decade is shaping up to be even more successful than the last.Published 8 January 2010