Skoda drivers are the most satisfied mainstream brand owners in the UK, according to the 2005 J D Power Survey of Customer Satisfaction. Ranked second overall for the second consecutive year, Skoda was beaten to the top spot by only one luxury brand - and by only one point. With a CSI score of 847, Skoda’s rating improved by four points over 2003, compared to an industry average decline of two points. This year marks the 10th year in succession that Skoda has remained in the Top 5 of all manufacturers.
The Octavia and its supermini sister model, the Fabia, were ranked joint fourth overall among all models in the survey. The Octavia, Skoda’s medium-sector car, was rated tops in the Family Car category, also for the second year running. Skoda is the only brand to have two models in the top five, out of the 124 models included in the survey.
Skoda was rated first among manufacturers in the Ownership Costs portion of the survey, which was completed by some 90,000 UK car owners. In the other areas of the survey, Skoda ranked third in Service Satisfaction, fourth in Quality and Reliability, and eighth in Vehicle Appeal, a category dominated by prestige models. Skoda’s ratings were up in every category compared to the 2004 survey results.
Among Skoda owners, 98% say they would recommend their car to a friend, and 94% say they would buy another Skoda. By comparing the quality and reliability rankings with the percentage of owners who bought based on their car’s reputation, it is clear that Skoda owners’ experience is better than even their high expectations.
Skoda UK Brand Director, Chris Craft, commented, "This result, coming on top of last week’s Driver Power survey, consolidates Skoda’s position as the number one mainstream car brand for customer satisfaction in the UK. I am delighted to see the gap between Skoda and the single prestige brand ahead of us reduced to the tiny margin of just one point. This survey reflects the excellent quality of our vehicles, the value for money provided through-out the Skoda ownership experience, and importantly, the human touch delivered through our retailers."
To read our in depth road test of the Skoda Fabia [ click here ]
To read our in depth road test of the Skoda Octavia vRS Estate [ click here ]Published 15 April 2005