Skoda UK Named Importer of The Year 2010

Skoda Octavia

Skoda Octavia

More than 100 representatives from over 30 Skoda offices around the world attended the Skoda Auto global awards ceremony in Prague last week, with the UK walking away with three top awards.

Which? named Skoda "Best Car Manufacturer 2010" and was named "Best Manufacturer" by What Car readers, and now Skoda has also been awarded the "Human Touch and Customer Care" award.

The Skoda UK team was also awarded the "Marketing" award, which recognises efforts in marketing, network development and training. The award also recognising the Skoda Fabia vRS' "Made of Meaner Stuff" advert, which launched in November 2010.

Robert Hazelwood, Skoda UK Director said, "Skoda continues to go from strength to strength in the UK and 2010 was a fantastic year for the brand. Demand for all products in our five-model line-up has surged and customers recognise that Skoda is a brand that delivers great quality cars at outstanding value for money, delivered and serviced by retailers who take excellent care of their customers. To win two out of the five category awards and to scoop the overall importer of the year prize is an outstanding accomplishment and is testament to the hard work from everyone at Skoda UK and our network."

Skoda's total registrations for last year reached more than 41,000 car, which shows a 10.5% increase on 2009 and a 2% market share, which marks another milestone for Skoda.

The Skoda Octavia is Skoda's best selling model in the UK, with 17,000 vehicles, followed up by the Skoda Fabia with 15,000 models. The Skoda Superb (3,400 vehicles; up 29% on 2009), Skoda Yeti (4,300 vehicles), and the Skoda Roomster (1,600 vehicles).

Skoda Auto achieved its best ever sales result in 2010 with 762,600 vehicles sold worldwide, representing an increase of 11.5% when compared with 2009 (2009: 684,200), and breaking the threshold of three quarters of a million vehicles sold for the first time in the company's history.

Published 28 March 2011 Staff

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