Under the slogan "The New Power of Skoda", Skoda Auto presented its new corporate design at this year's Volkswagen Group Evening. The event also saw a design concept called "VisionD" that shows the brand's new direction towards extending its model portfolio and intensifying its activity in Europe, as well as in China, India and Russia.
The manufacturer presented a very special facelift at the event: for the first time ever, Skoda is presenting the key elements of its new corporate design whose distinguishing features are freshness and precision. As its established characteristics evolve, Skoda has undergone visual rejuvenation to make it an outwardly even more valued brand.
"We are keen to express the new power of our brand not only through our future products, but also in the way we present ourselves to partners and customers. Skoda is synonymous with attractive cars offering exceptional value for money, countless clever solutions and precisely executed work. All this is clearly reflected by our updated corporate design. As it forges ahead, Skoda is eager to flex its newfound strength in the international arena," stressed Jurgen Stackmann, the Board Member responsible for marketing and sales. "Skoda is steadily evolving and it shows. Our new design and fresh outlook reflect our plans for the future."
The most important change affects the main part of the logo, the winged arrow, which in the new design will be much larger and more visible. The hue of the winged arrow has been changed from "natural green" to the new lush "Skoda Green". The outer area is highlighted with a chrome look.
By unveiling a design concept called "VisionD", Skoda is offering a glimpse into the future. The economic goals set by the carmaker require a new focus drawing on the inspiration of a tradition stretching back for more than 110 years. The use of modern stylistic elements and the latest technology is a logical step. The design concept fleshes out the contours of the growth strategy with clearly defined features, maximum care and attention to detail.
"VisionD" singles out characteristic design elements of the Skoda brand and guides them towards the future. The long wheelbase and short overhangs are a prerequisite for successful automotive architecture as they both allow for above-average interior space and, coupled with the dynamic roof line, lend the car a high degree of visual majesty.The fluent integration of the tailgate underscores the entire car's sophisticated practicality. The high everyday utility value and distinctive interior modular design are traditional brand values which are freshly interpreted in a more modern form here. The radiator grille with its unobtrusively shiny finish symbolizes the brand's aesthetic blueprint, its fine slats resembling taut harp strings.
The newly arranged and clearly structured logo stands out in the middle of the car as the starting point for all the contours. It intersects the horizontal line of the bonnet, highlighting its special status as a symbol of quality and success.
The design concept marks another big step into the future for SKODA. Its forms shapes are dynamic, stimulating the imagination of observers without provoking them, and offering an undistorted view of the outlook for cars made in Mlada Boleslav.The designers and engineers have paved the way for future success. This traditional Czech brand is now best placed to achieve its ambitious goals: economic growth coupled with new design full of potential, while preserving established traditional strengths such as great performance, value and precision.Published 1 March 2011