Car manufacturer SEAT is to sponsor talkSPORT radio’s Sports Performance of the Month award, and listeners will get the chance to vote for the team or individual who they think is the most deserving.
In an innovative twist on programme sponsorship, SEAT will sponsor the monthly award, contenders for which will be discussed on talkSPORT’s breakfast and drivetime shows. At the end of each month the presenters will come up with a shortlist and listeners get to vote for the award-winning performance and at the same time enter a draw to win tickets and VIP hospitality at one of six Holiday Inn SEAT Cupra Championship race days around the country this summer. As part of the overall deal, talkSPORT will sponsor one of this year’s championship race cars.
Head of Marketing for SEAT UK, Mark McKenna, said: "Last year the SEAT Cupra Championship did a great deal to build awareness of SEAT as a sporty, performance-oriented brand by bringing thrilling racing and hot competition to record numbers of motor sport spectators in Britain. talkSPORT and the Sports Performance award are perfect partners to help us reinforce this brand image further with our target audience."
Matt Wilson, Sponsorship Manager at talkSPORT, added that "not only does this partnership reinforce SEAT’s core brand values of ‘performance’ and ‘competition’ but it allows talkSPORT and our listeners to get involved with the excitement of the SEAT Cupra Championship."Published 28 February 2004