September saw SEAT achieve yet another record sales month, with registrations topping 6000 units for the first time. A total of 6226 vehicles were registered during the month, 6115 cars and 111 Inca vans, an increase of 530 units and 9.3 per cent on September 2001. This takes SEAT’s total registrations for the year so far to 24,720 and gives the brand its highest ever market share for new vehicles of 1.17 per cent.
Director of SEAT UK, Kevin James, commented: "Such a sales increase for SEAT at a time when new car sales are fairly static overall is a proof of the brand’s growing attraction for an ever-widening customer base. Over 70 per cent of September’s sales came from new Ibiza and Leon, two models that really demonstrate SEAT’s appealing customer proposition of modern, design-led cars with sporty performance which offer exceptional value for money."
SEAT’s success has snowballed recently, with new vehicle registrations for last year rising 32 per cent over year 2000 from 20,847 units to 27,455 in 2001. September’s result puts SEAT on track for another record year of circa 30,000 sales in 2002.Published 4 October 2002