SEAT Off To A Flying Start

SEAT has got 2003 off to a flying start with a host of success stories. The first three months of this year have already seen the brand receive prestigious industry awards from What Car? and Fleet News magazines, more customer interest in the brand than ever before and record sales for the quarter.

The month of March brought 6042 registrations for SEAT, up 20 per cent on March 2002, taking its total for the first three months to 9751 units, up 13 per cent on the same quarter last year and beating the previous best quarter (July – September 2002) by 328. This result also gives SEAT its highest ever share of the new car market at 1.3 per cent.

Understandably, the new Ibiza, What Car? Best Supermini and Car of the Year 2003, was the best seller in the quarter with 4146 registrations. The high profile awards did much to draw attention to the Ibiza’s exceptional package of modern styling, performance, value and driving fun and introduce new buyers to the brand. SEAT’s other top performer was the Leon with 2953 registered during the quarter. Always popular with families and company car drivers looking for a stylish MPV, the Alhambra, Fleet News Best MPV 2003, achieved 913 registrations.

SEAT Sales 2002 - 2003
Model March 02 March 03 Qtr 1 02 Qtr 2 03
Arosa 239 470 431 851
Ibiza 2315 2880 3836 4146
Cordoba - 73 - 204
Leon 1788 1723 2794 2953
Toledo 221 291 560 525
Alhambra 350 508 769 913
Inca 118 97 173 159
Total 5031 6042 8563 9751
Mkt Share (exc Inca) 1.13% 1.36% 1.15% 1.35%
Published 12 April 2003 Melanie Carter

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