SEAT Off To A Flying Start

SEAT has got 2003 off to a flying start with a host of success stories. The first three months of this year have already seen the brand receive prestigious industry awards from What Car? and Fleet News magazines, more customer interest in the brand than ever before and record sales for the quarter.

The month of March brought 6042 registrations for SEAT, up 20 per cent on March 2002, taking its total for the first three months to 9751 units, up 13 per cent on the same quarter last year and beating the previous best quarter (July – September 2002) by 328. This result also gives SEAT its highest ever share of the new car market at 1.3 per cent.

Understandably, the new Ibiza, What Car? Best Supermini and Car of the Year 2003, was the best seller in the quarter with 4146 registrations. The high profile awards did much to draw attention to the Ibiza’s exceptional package of modern styling, performance, value and driving fun and introduce new buyers to the brand. SEAT’s other top performer was the Leon with 2953 registered during the quarter. Always popular with families and company car drivers looking for a stylish MPV, the Alhambra, Fleet News Best MPV 2003, achieved 913 registrations.

Model	March 02	March 03	Qtr 1 02	Qtr 2 03
Arosa	239	470	431	851
Ibiza	2315	2880	3836	4146
Cordoba	-	73	-	204
Leon	1788	1723	2794	2953
Toledo	221	291	560	525
Alhambra	350	508	769	913
Inca	118	97	173	159
Total	5031	6042	8563	9751
Mkt Share (exc Inca)	1.13%	1.36%	1.15%	1.35%

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