Saab Sales Continue At Turbocharged Pace

Saab maintained its spectacular sales growth during October - and kept its status as the fastest growing premium brand in the UK car market.

Saab’s October registrations, at 1,562 units, were 53.3 per cent higher than the same month last year. Saab’s sales so far this year are up by more than one third, at over 17,000 cars, and have already exceeded last year’s total.

Saab Great Britain Managing Director Jonathan Nash said today: "The month-on-month growth in sales over the year shows the marketplace is becoming increasingly discerning. More UK drivers like what they see in terms of Swedish style and sophisticated technology, and they are also realising that acquiring a new Saab doesn’t mean you have to break the bank."

Published 6 November 2004 Melanie Carter

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