Saab In The City

The Nick Whale Group, the Midlands company that is bringing leading edge car retailing to the region, has won the Saab concession in central Birmingham, and is set to bring a whole new motoring experience to Britain's second city.

Nick Whale Saab, which will initially operate on the former Lexus Birmingham site in Digbeth while a new purpose-built showroom is developed, represents the return of Saab to the city centre after an absence of three years. Colin Broth, a highly experienced car retail specialist, has been appointed to run the business, and the company plans major investments to bring the acclaimed new "Saab Unlimited" customer environment to the Midlands for the first time.

Commenting, Group Chairman Nick Whale said:

" We are very proud indeed to be representing one of the world's top marques in Birmingham, and it is a superb addition to our existing portfolio. There are some fantastic new models coming from Saab, and we are very much looking forward to presenting them to our customers and delivering the high levels of care and service that are the foundations of our success.

"We believe we have a winning formula. It's deceptively simple - a great range of products at affordable prices, comfortable and friendly environments, and above all, people who genuinely care about service." Nick Whale concludes.

Nick Whale Saab will be fully operational at Digbeth in time for the arrival of the exciting new Saab Cabriolet.

Founded in 1999, The Nick Whale Group has grown rapidly to a turnover of over £40 million, and has established centres in Birmingham and Coventry. Saab joins an impressive Group portfolio that includes Honda, Lexus, Lotus, Morgan, Noble, Porsche and Toyota.