Company Car Drivers Switch On To Saab

Increasing numbers of user choosers are selecting Saab as their company car, attracted by the marque’s excellent safety record, attractive leasing rates and outstanding specification.

BT operates the largest fleet of Saab cars in the UK – its current figure of 850 is up by 60 per cent in the last three years.

"We have a broad range of Saab cars from the 9-3 saloon up to the most highly specified 9-5 Aeros on the fleet," said head of supply Peter Howard.

"For some of our sales executives it has proved to be an aspirational choice, while middle to senior managers have selected Saab as something different from mainstream executive brands. Others cite the perception of safety and durability that has always been a feature of the brand.

"Another factor that prompted us to put Saab on the fleet choice list to start with has been the marque’s attractive whole life costs, plus the fact that we carry out maintenance on the vehicle in our own workshops. Continuing support from the manufacturer is a key factor in that," said Peter Howard.

Saab is also proving a popular choice at Anglian Water Services, whose fleet now includes 70 Saab cars. The 9-3 Vector 2.2 DTi diesel is most favoured by many middle managers.

"The Saab 9-3 offers an excellent specification, low CO2 emissions, and a very attractive leasing rate," said fleet manager Nigel Allen. "It competes on our fleet against the Volkswagen Passat and Renault Laguna and is seen as a more upmarket, aspirational offering, hence its current popularity."

Saab sales last year throughout the UK were up 5 per cent at 14,500 units, with sales to fleets up 7 per cent at over 5,000 units.

Vauxhall offers fleet operators a General Motors portfolio sales approach in the 25-plus fleet market, with Saab’s range of executive models fitting at the top end of the Vauxhall model line-up.

Published 26 May 2004 Melanie Carter

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