Favourite UK Saab Heads For Fast Growing China Market

Saab 9-3 Sport Saloon

Saab 9-3

Saab’s sought-after 9-3 saloon will go on sale across China beginning from the end of June.

The 9-3 saloon – more than one in eight of all models produced since 2002 have come to the UK – joins the 9-5 saloon in the world’s fastest growing market.

"Saab has a heritage of building high-quality, sporty and dynamic cars that stand out from the crowd," said Peter Augustsson, Saab Automobile chairman and CEO. "We expect Saab’s understated European styling and high performance to appeal to Chinese consumers, just like they appeal to vehicle buyers in Sweden and around the world."

Phil Murtaugh, chairman of the GM China Group, added: "We are bringing in Saab products that meet the specific demands of well-educated and discerning professionals in China. These are people who seek something different to conventional premium saloons."

"And those," said Saab GB managing director Jonathan Nash, "are precisely the same demands being made by UK buyers. We are increasingly meeting their aspirations which is why our UK sales are up by more than 15 per cent so far this year."

Last month, May, Saab UK sales, at 1918, were up by more than 50 per cent on the same period last year, and the Saab market share rose from 0.6 per cent to 1.0 per cent.

Saab was established in Trollhattan, Sweden, in 1937. From its origins as an aircraft manufacturer, the company began building cars a decade later. Last year Saab sold more than 131,000 vehicles around the world.

Published 11 June 2004 Melanie Carter
 

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