Saab 9-3 Convertible Takes Top Open Cars Design Award

The New Saab 9-3 Convertible

Saab 9-3 Convertible

The new Saab 9-3 Convertible, on display to the British public for the first time at The Sunday Times Motor Show Live, has won a major industry award.

The Institute of Vehicle Engineers (IVehE) has given its prestigious Sporting Open Top award to the stunning Convertible with the citation: "Engineering judges who understand the special challenges of designing a good soft top car were impressed by the fine detail of the model and its well-tailored hood, putting it in first place."

Says Saab GB managing director Jonathan Nash: "This is excellent news. We will exceed our sales target for the 9-3 Convertible this year, and I am battling with my European colleagues to get as many extra models as we can to satisfy the UK market."

The 35 IVehE judges made up of automotive design, engineering and manufacturing experts from the Institute's membership, assessed all the eligible vehicles from a pure design and quality standpoint, placing each vehicle in the context of its intended market sector.

The Saab 9-3 Convertible has added a stylish Scandinavian open top dimension to the exciting 9-3 range and represents the most significant advance Saab has made in two decades of designing four-seater, four season, soft tops.

It has advanced automatic soft top operation, a stiffened body structure and "DynaCage" rollover protection with pop-up roll bars. On-the-road prices start at £23,895.

Published 30 May 2004 Melanie Carter

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