In May, Saab attained its highest-ever share of the UK car market since imports began in 1960. The premium Swedish carmaker sold 2,382 cars last month, resulting in a record 1.27 per cent share of the total new car market.
The good news just keeps on coming for the UK's fastest-growing premium brand as Saab's inimitable brand values of aircraft heritage and Swedish design prove too tempting for UK buyers to ignore. Whilst total new car registrations declined by more than 3 per cent in May compared to the previous year, demand for Saab's cars grew by 24 per cent. For the first five months of the year, Saab's registrations took off by an even more inspiring 37 per cent on 2004, at 11,229 cars.
Yet again, this growth has been fuelled by an increase in demand across Saab's whole model range, with year-to-date demand soaring for every single Saab available on the UK market. And with the news that convertibles accounted for a record 6 per cent share of the UK car market in May, Saab is proud to have contributed to this growth, with a 78% increase in Saab 9-3 Convertible registrations during the month.
Commenting on the news, Saab Great Britain Managing Director Jonathan Nash remarked: '2005 is proving to be a truly monumental year for Saab GB, building on our success in 2004. With dealers now taking orders for the stylish Saab 9-3 SportWagon, and with our fastest-ever road-going engine on its way - the all-new 250bhp 2.8 litre V6 Turbo - I am confident that this year can only get better for us!"
To read our in depth road test of the Saab 9-3 Aero [ click here ]Published 6 June 2005