Win Tickets To Alton Towers With Saab's Driving Games Competition

Saab recently commissioned a poll of UK parents, which showed that whilst travelling in the car as a family remains the most popular mode of transport, parents aren't taking advantage of the opportunity to engage with their children.

The poll revealed that 63 per cent of parents say they travel as a family in the UK or Europe by car compared to plane, (25%) and train (9%).

The poll revealed that more than 40 per cent of parents are planning on taking a long car journey with families this Easter, but almost three quarters do not look forward to such journeys! The top irritation came back as kids moaning that the journey is taking too long and they are bored. Shortly followed by children fighting all of the time (21%) and kids asking for treats throughout the whole journey (18%).

The result of which is children being left to entertain themselves in the car, with two thirds playing computer games, playing games on a mobile phone or watching movies to pass the time. 40 per cent of parents admitted they wouldn't consider long journeys without technology to provide entertainment.

Charles Toosey, Managing Director at Saab GB commented: “Technology has undoubtedly made keeping our children entertained in the car a lot easier, however it seems a genuine shame that we are not making more of this time together.

“Families lead such hectic lives these days that travelling in the car is one occasion when we can really spend quality time with each other. We are therefore launching a campaign to encourage parents to embrace this opportunity and look at more interactive ways of keeping their children entertained when in the car.

“Playing car games with our children ticks both of these boxes and if we think back to when we travelled in the car with our parents, such games were a really fun part of the journey. We therefore want to set the challenge to parents this Easter to ditch digital and rediscover the more traditional forms of entertainment when travelling as a family.”

Parents' memories of childhood car journeys indicated that almost 50 per cent of their time was spent playing car games with their parents and two thirds rating ‘I Spy’ as their favourite and most regularly played game.

Games which ranked in the top 5 of those played most frequently in the car included the Car Colour game (34%), the Alphabet game (22%), ‘I went on holiday and I bought...’ (19%) and Spot the Animal (11%). Toosey added: “The research shows that there are lots of great games that parents can play with their children. So as part of our Bring Back Family Time campaign, and to help parents and children get their imagination into gear, we are launching a competition to find today’s best family car game.

“We are looking for suggestions of the most fun and innovative games that can be played whilst on the move and will be rewarding the winning entry with the ultimate fun family experience: a family ticket to Alton Towers including accommodation at the amazing Alton Towers Resort Hotel plus the loan of a Saab 9-3 SportWagon for the weekend.”

To enter, simply submit a description of your proposed game (in no more than 150 words) along with your name and contact details to saabpr@europe.mccann.com. Alternatively, you can send your submission by post to Saab GB/Bring Back Family Time, Martell House, University Way, Cranfield, Befordshire, MK42 0TR.

Published 4 April 2011 Staff

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