Phantom Joins Rolls-Royce Centenary Celebrations In Melbourne

Rolls-Royce Phantom

Rolls-Royce Phantom

The new Rolls-Royce Phantom will take its place alongside 300 historic motor cars in Melbourne on Sunday 14 March at the Federal Rally of the Rolls-Royce Owners’ Club of Australia. The Rally will be the highlight of the Australian leg of the Centenary World Tour, which has been organised by Rolls-Royce owners’ and enthusiasts’ clubs to celebrate the 100 year anniversary of Rolls-Royce. The tour started in New Zealand in January, moving to Australia in February and has since travelled from Cairns through Brisbane, Sydney and Canberra, reaching Melbourne this week.

Tony Gott, chairman and chief executive of Rolls-Royce Motor Cars, said, "We are delighted to have been invited to join these celebrations by the Rolls-Royce Owners’ Club of Australia. This year is a huge landmark in the history of Rolls-Royce and we are honoured to take our place alongside the wonderful array of Rolls-Royce motor cars that will be assembled in Melbourne for the Rally."

"It is our responsibility," Gott continued, "to carry this magnificent marque forward into its second 100 years of history. We are committed to the long-term future of the brand, and we believe we have created a modern, authentic interpretation of the Rolls-Royce motor car. The wonderful reaction we have had to the Phantom, including from the owners’ and enthusiasts’ clubs, tells us that we are on the right track." The World Tour will next pass through Europe and across North America to finish at Pebble Beach in California in August. The actual day on which Charles Rolls and Henry Royce first met and subsequently decided to join forces, 4 May 1904, will be a particular focus on the UK leg of the tour as will its visit to the home of Rolls-Royce Motor Cars at Goodwood, on the south coast of England.

Published 11 March 2004 Melanie Carter

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