Phantom Joins Celebrations At Start Of Centenary World Tour

The new Rolls-Royce Phantom made its New Zealand debut on Sunday 25 January in Auckland at the start of the Centenary World Tour. Organised by Rolls-Royce owners’ and enthusiasts’ clubs, the World Tour is the first of the 2004 celebrations marking the 100 year anniversary of Rolls-Royce.

Tony Gott, chairman and chief executive of Rolls-Royce Motor Cars, said, "We are delighted to have been invited to join these celebrations by the New Zealand Rolls-Royce club. This year is a huge landmark in the history of Rolls-Royce and we are honoured to take our place alongside the wonderful array of Rolls-Royces assembled in Auckland for the start of the Tour.

"It is our responsibility," Gott continued, "to carry this wonderful marque forward into its second 100 years of history. We are committed to the long-term future of the brand, and we believe we have created a modern, authentic interpretation of the Rolls-Royce motor car. The wonderful reaction we have had to the Phantom, including from the owners’ and enthusiasts’ clubs, tells us that we are on the right track."

The World Tour will pass through New Zealand, Australia, Europe and across North America to finish at Pebble Beach in California in August. The actual day on which Charles Rolls and Henry Royce first met and subsequently decided to join forces, 4 May 1904, will be a particular focus on the UK leg of the Tour as will its visit to the home of Rolls-Royce Motor Cars at Goodwood, on the south coast of England.

Published 26 January 2004 Melanie Carter

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