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Rolls-Royce Comes To Italy

Published: 30th April 2004
Rolls-Royce Phantom

Rolls-Royce Phantom


Rolls-Royce Motor Cars has announced today the appointment of two new dealerships, which will serve the Italian market. Facilities are currently under construction in Rome and Milan. The announcement was made at the Villa d’ Este, close to Lake Como, where Rolls-Royce is celebrating its centenary as the featured marque of the famous "Concorso d’Eleganza".

In its search for business partners, Rolls-Royce always looks for companies with strong links to the potential customer base and a proven track record in luxury cars. The perfect partner has been found for Italy, providing retail and servicing facilities in both Milan and Rome. Ownership of these businesses is held by BMW Group Italia.

New showrooms, exclusively dedicated to Rolls-Royce Motor Cars, are currently being built at Via della Unione Europea in Milan and at Via Salaria in Rome. Customers and visitors can already view the new Rolls-Royce Phantom at the Milan site, where a temporary showroom has been established.

Tony Gott, Chairman and CEO of Rolls-Royce Motor Cars, said: "We are delighted to announce the opening of these two new showrooms at such prestigious locations and during our celebrations of 100 years of the brand Rolls-Royce in the year 2004. I am particularly proud to confirm that, the very first Rolls-Royce Phantom has already been sold in Italy and delivered to its owner."

The new representations of Rolls-Royce Motor Cars at Rome and Milan are part of a 19-strong dealer network throughout Europe – and now 63 across the world. Operating across eight countries, other European dealers are based in Belgium, Germany, Monaco, the Netherlands, Spain, Switzerland, Russia and the UK.

More dealer announcements will be made later in the year.

For more information about the Rolls-Royce model range [ click here ]


Rolls Royce Phantom

Rolls Royce Phantom


Our Rolls Royce Phantom Guide lists the full specification of the current UK Phantom range, including car prices, fuel consumption, dimensions and other vital data.

Price Range: £22,050 - £33,725
Body Style:
Fuel: /
Models in the range: 20
Fuel: /
Our Car Buyer’s Guide covers all of the UK’s major new cars and includes CO2 ratings and car insurance groups. Data updated on the 6th July 2008


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