Rolls-Royce Builds 3,000th Phantom

3000th Rolls-Royce Phantom

Rolls-Royce Phantom

Rolls-Royce Motor Cars has produced the 3,000th Phantom since the launch of the company in January 2003. It was commissioned by a UK customer through Rolls-Royce Motor Cars of London and has been delivered today.

The car’s new owner collected the Diamond Black Phantom from the showroom in Berkeley Square. Mrs Tchenguiz-Imerman, a London based socialite, said that she was delighted with her new car as she accepted the keys from Rolls-Royce Chairman and Chief Executive, Ian Robertson.

Mr Robertson said, “Our home market has always been very special to us. It remains one of the most important for the company and our London dealer in particular has been consistently ranked as one of the top three in the world since we launched the Phantom in 2003. It is fitting that they have sold such a significant car.”

He continued, “An advantage of operating in the rarefied atmosphere of the super luxury segment means that I regularly meet our customers. It has been a pleasure to hand over this car today to someone who is so enthusiastic about the Phantom.”

The order for the 3,000th Phantom built at Goodwood was placed with Stephen Foulds, the Sales Manager for the Rolls-Royce Berkeley Square dealership. To date, Stephen has sold more than 130 Phantoms, making him the most successful Rolls-Royce salesman in the world. He puts his success down to an exceptional product and an excellent location. However, a passion for and deep knowledge of the brand play a significant part in Stephen’s achievement.

Mrs Tchenguiz-Imerman’s Phantom features Black Ash veneer with silver inlay, black leather trim with contrasting stitching and two 12-inch DVD screens in the rear. A discreet plaque in the glovebox acknowledges the car’s special status.

Published 9 March 2007 Melanie Carter

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