Rolls Royce has seen an increase in demandfrom customers for personalised bespoke features this year.
Due to growing customer demand for bespoke items, Rolls Royce is expanding its Bespoke operation with the addition of new team members, including designers, engineers and project management staff. By the end of 2011, the number of team members will have doubled, and will bring the total number of Bespoke experts to more than 50.
Rolls Royce has seen an increase in demand from customers for personalised bespoke features this year. Additional Bespoke designers, engineers in manufacturing and project management will be recruited to keep up with demand. Product marketing and sales functions will also see expansion.
Rolls Royce Bespoke operations provides a service for Rolls Royce customers to commission cars which suit their specific lifestyle, for example picnic sets colour-coded with the car's interior or integrated storage for the owner's belonging.
"The ability to bespoke one’s vehicle has always been at the heart of Rolls Royce so it is very encouraging to see that after more than one hundred years at the very pinnacle of the automotive world, our Bespoke services are still very much in demand from customers all over the world today2, explained Member of the Board and Director, Sales and Marketing, Jolyon Nash.Published 10 August 2011