The 2010 Paris Motor Show To Feature Bespoke Rolls Royce Models

Bespoke Rolls Royce Phantom

Bespoke Rolls Royce Phantom

Bespoke design will take centre stage for Rolls Royce Motor Cars at Paris this year, as five models featuring the company's extensive personalization programme take to the stand. The collection includes a sumptuous Rolls Royce Phantom Extended Wheelbase in Gunmetal metallic with Sunrise leather interior and a Carrara White metallic Rolls Royce Phantom Drophead Coupe with Hotspur Red leather interior. A Rolls Royce Phantom Coupe and two Rolls Royce Ghosts complete the presentation.

"Ghost is a more approachable Rolls-Royce that is bringing an entirely new type of customer to the Rolls Royce brand," said CEO Torsten Muller-Otvos. "But in Paris we are also demonstrating how we continue to strengthen our position as the pinnacle luxury brand thanks to the enduring appeal of Phantom family and the depth of our bespoke personalisation service."

As well as a unique exterior colour and sunrise leather interior, the Rolls Royce Phantom Extended Wheelbase features a selection of classic bespoke interior design elements. This includes seat piping, mother of pearl centres to white instrument dials, control dials and clock face, Rolls Royce monogram embroidery in all head restraints and personalized tread plates inscribed with Mondial de l'Automobile Paris 2010.

In a continuation of the bespoke theme, Paris will also play host to Rolls Royce Motor Cars exclusive four-person picnic set. This bespoke commission was designed in-house and developed on site by craftsmen and women at the Rolls Royce plant in Goodwood, England.

Published 23 September 2010 Staff

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