Renault UK Rebuttal Of Flawed Alliance & Leicester Depreciation Report

The Alliance & Leicester car depreciation report, published today, is deeply flawed, inaccurate, and will result in confusion among new and used car buyers, according to Renault UK.

The reasons are as follows.

  • The Renault Laguna, which is currently on sale, was launched in February 2001. The Alliance & Leicester's research was conducted between December 2002 and November 2003. Hence, the researchers would have to have looked at a 1999 or 2000 reg Laguna - the old shape car - to produce three year old residual figures, while looking at the New Laguna for the one year old residual. Such an approach provides no meaningful information to the consumer trying to purchase a new or used Laguna today. The Alliance & Leicester give the Laguna a value of 72.3% in its sample of one year old values - the third highest in its sample ahead of Ford Mondeo, Peugeot 406, Vauxhall Vectra and Toyota Avensis, by the way. This is no surprise as it is the new model.
  • According to What Car? Magazine's figures for depreciation over three years - figures provided by Alliance & Leicester - the best selling Laguna - the 1.9dCi Dynamique - is worth 43% - ahead of or equal to most of its competitors quoted by Alliance & Leicester. Other direct competitors in this class are valued at:
  • Ford Mondeo 2.0 Dci Zetec - 37%
  • Vauxhall Vectra 2.0 16V DTI LS - 37%

It is common industry knowledge that Alliance & Leicester surveys about car depreciation cannot be relied upon for accuracy and many members of the media will not rely on them. Editor of What Car? Rob Aherne has distanced his magazine from the survey's findings saying this is not a What Car? story.

More confusing is the Alliance & Leicester's decision to totally ignore a whole sector based on a change of model - the luxury sector. Had Alliance & Leicester taken the same approach to all cars then they would not be publishing their list including the Renault Laguna or Mégane, as both of these cars have been replaced in the three year period of their survey.

Published 24 January 2004 Melanie Carter

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