On 17 April, Renault will kick off its second decade as Official Vehicle Supplier to the Flora London Marathon 2005, providing Master Vans and Grand Espaces to the UK's number one road race.
Renault will provide 14 Grand Espaces to carry media, VIPs and the organising committee. Additionally, four specially-converted Renault Master vans will fulfil the crucial role of lead vehicles and photographers’ transport for each event. Based on the existing Renault Master chassis cab, the purpose-designed bodywork was made specifically to the requirements of the Flora London Marathon team.
The Renault Master lead vehicles include rear-facing seats for officials and media. The Master vans also have internal storage and housings for timing and communications equipment. FLM Race Director, Dave Bedford, has described them as "the best lead vehicles of any Marathon in the world".
Renault UK, in conjunction with Capital Gold, will also be offering two of the station’s ‘Craig Kingham Breakfast Show’ listeners a "marathon day experience". The prize will entail collection from home in a Renault Grand Espace, breakfast at the ‘Just St. James’ restaurant, and seats in the VIP stand at the finish line.
Just because Renault is a car company, does not mean that employees are not fit! Renault has six places in the marathon, with runners from several departments at Renault UK all taking part to help raise money for the company's headline charity, Barnardo's.
Renault UK Supports Marathon Co-Sponsor Adidas
The Flora London Marathon is not the only running related activity that Renault UK sponsors.
Renault also supports the adidas ‘On The Road’ programme, which began three years ago for the purpose of demonstrating adidas running technology to runners. With the aid of two Renault Trafic vans, they travel the lengths and breadth of the country visiting clubs, running tracks, stores, gyms and running events.
It’s fortunate the Renault Trafic is so spacious as, whilst in action, the vehicles house approximately 150 pairs of shoes and a high-tech adidas footscan machine which measures running gait (action) to determine what shoe is right for what runner. Runners can then try the shoes on and go for a run to make sure they are right for them.
Adidas say its drivers could not believe their luck when they recently took delivery of two brand new Trafic vehicles. They love the performance flexibility and comfort the Trafic’s offer and of course there's enough room in the back for the footwear, footscan machine, marquee, banners, flags etc etc.
Mark Sinclair, Senior Sports Marketing manager at adidas, also commented; "We really couldn't be without the Trafic vans now and are extremely grateful for Renault’s continued support."Published 7 April 2005