Proton Continues To Thrive

Proton dealers have responded positively in the Dealer Attitude Survey, undertaken by the National Franchised Dealers Association. A sustained and strengthened relationship between dealer and manufacturer is clearly evident.

Dealers placed Proton in the top 10 for many of the categories within the survey. Clearly very happy with the aftersales service received, Proton came second only to Lexus on the helpfulness of parts staff and second best in the nation on the technical support hotline, alongside Toyota.

Overall Proton has shown improvement on a large scale including; warranty policy, quality of marketing materials, product availability, model replacement frequency, vehicle distribution, helpful field staff, helpful service and parts field staff and increased profit potential.

Brian Collier, Managing Director, commented on the overall results: "The results for Proton in the recent NFDA survey show improvements in many areas, and indicate Proton’s continued commitment to its dealer network. Perhaps the single most important question from a dealer’s perspective, ‘Compared with all other franchises how would you rate the value of holding your franchise?’, I am pleased to see this is up from last year’s survey."

Simon Park, General Manager Sales and Marketing at Proton Cars (UK) Ltd (PCUKL), commented: "We are continually striving to achieve a positive and effective relationship with our dealers. I believe that we have made a significant step forward as a result of our continued effort to support our growing dealer network. 2005 promises to be an exciting year for Proton, the success of the GEN-2 will be followed by two new cars later this year and we are confident that we can continue to build on our relationship with the dealers in the next 12 months."

Published 20 March 2005 Melanie Carter
 
 

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