Proton Cars UK Appoints Zinc Advertising For TV Advertising Campaign
Published: 14th January 2006
Proton Cars (UK) has appointed advertising and design company Zinc Advertising to produce its first ever mainstream television advertising campaign. The coverage will focus on Proton’s first five door city car, the Savvy, and its five door family hatchback, the Proton GEN-2.
Simon Park, General Sales and Marketing Manager commented, ‘We felt that Zinc met the objectives in our creative brief by demonstrating an innovative and creative approach to the advertising campaign. Our aim is to increase credibility, brand and product awareness with our £1.5 million integrated marketing campaign, which includes television, outdoor poster sites and regional press.’
Zinc’s creative will also be used for Proton’s outdoor poster sites and dealer advertising.
Proton’s incumbent marketing agency, Marketing Matters will continue its longstanding relationship with Proton Cars by providing all of the direct marketing, web development and PR throughout the campaign. Media planning and buying will be undertaken by The Coltman Media Company.
Proton UK’s first ever television campaign will be key to the marketing strategy and will be launched on all ITV channels from 6 February 2006.
Proton Savvy
Our Proton Savvy Guide lists the full specification of the current UK Savvy range, including car prices, fuel consumption, dimensions and other vital data.
Price Range: £5,995 - £7,295
Body Style:
Fuel:
Models in the range: 2
We have road tested the Proton Savvy, to read our in-depth car review:
Proton Savvy Review - May 2006
Our Car Buyer’s Guide covers all of the UK’s major new cars and includes CO2 ratings and car insurance groups. Data updated on the 6th July 2008
