Proton Cars UK Set To Run £1.5 Million TV Campaign
Published: 13th December 2005
Proton Cars (UK) Ltd will be increasing its brand and product awareness activity with an integrated marketing campaign including television, outdoor poster sites and regional press in February 2006. This campaign is part of Proton’s 2006 strategy to promote its first five door city car the Savvy and the successful five door hatchback, GEN-2.
Proton UK’s first ever television campaign will be key to the marketing strategy and will be launched on all ITV Channels, initially in February and then throughout the rest of the year.
Simon Park, General Sales and Marketing Manager commented,
“At Proton we are pleased with the sales performance of the GEN-2 in 2005, and feel extremely excited about the new models that we will be launching in 2006. The advertising campaign aims to increase awareness of Proton and focus on influencing brand perceptions in the UK to a new audience, as well as increasing sales across the Proton range. The campaign will also be instrumental in launching the Savvy to the UK.”
Four agencies are in the process of pitching for the new creative direction, with media planning being undertaken by The Coltman Media Company.
Proton GEN-2
Our Proton GEN-2 Guide lists the full specification of the current UK GEN-2 range, including car prices, fuel consumption, dimensions and other vital data.
Price Range: £8,995 - £10,995
Body Style:
Fuel:
Models in the range: 3
We have road tested the Proton GEN-2, to read our in-depth car review:
Proton GEN-2 Review - Mar 2005
Our Car Buyer’s Guide covers all of the UK’s major new cars and includes CO2 ratings and car insurance groups. Data updated on the 6th July 2008
