Malaysian car manufacturer, Proton, is launching a new television and national press campaign for the newest model in its range, the five door Savvy city car.
The 30 second television campaign, which will commence on 10th August and run for four weeks across all ITV channels, is designed to appeal to women wanting a stylish, spacious and affordable small car. It will be supported by a six week campaign in the national press promoting the current offers on the Savvy range.
The new television commercial and press campaign has been created by Zinc Advertising, with media by Adventis Coltman.
To read our road test of the Proton Savvy [ click here ]Published 6 August 2006