In a depressed market Proton has yet again increased its passenger car sales. Proton’s success speaks for itself, with July passenger car sales showing a 39% increase from July 2004. Year to date Proton’s passenger car sales are up 3%, which is a great achievement for the Malaysian car manufacturer in a market down almost 6%.
The GEN-2, which is currently available in 1.3 and 1.6 litre engines, accounts for 75% of Proton’s new car sales. Proton has recently introduced a new leather interior limited edition GEN-2 1.6 SX to the range which, at £9,995 promises to be a very popular addition to the range. An updated Impian was launched in May 2005 with improvements made to both the interior and exterior of the vehicle. Yet with no change in price, this presents the Proton customer with an offer they cannot refuse.
In autumn this year Proton are launching their new 5-door city car, the Savvy, which will be Proton’s first entry into the highly competitive small car market. At the beginning of next year Proton will launch another small car, the SRM, a 3-door supermini to replace the Satria.
The launch of the Savvy, the continued success of the GEN-2 and the refreshed Impian means that Proton is looking forward to a continued success in car sales in the second half of the year.
To read our in depth road test of the Proton GEN-2 [ click here ]
To read our in depth road test of the Proton Jumbuck [ click here ]Published 9 August 2005