Proton Takes The Cars To The People Tour

Proton GEN-2

Proton GEN-2

Proton Cars UK began its Cars to the People tour on 16 July 2005 with 16 events planned over a 12 week period.

The tour aims to raise brand awareness amongst the public and highlight Proton’s strong links with sports car manufacturer, Group Lotus and superbike brand MV Agusta Spa. The 30ft Proton rig will display a GEN-2, an MV Agusta motorbike and a Lotus Elise at each location. Selected locations will feature the full Proton range, including the Impian and the Jumbuck and later on in the tour Proton will introduce its newest model, the Savvy.

Simon Park commented on Proton’s links with Lotus and MV Agusta:

"Proton’s heavy involvement with two prestigious racing brands, Lotus and MV Agusta illustrate our commitment to providing high quality cars across the globe. Proton’s close working relationship with Lotus is unmistakable, in the GEN-2’s interior and exterior styling and the superb ride and handling. We now have a controlling interest in MV Agusta Spa and we are developing a strong relationship with them which promises to have extremely positive results."

Visitors to any of the locations can enter the Cars to the People free prize draw to win a brand new GEN-2 1.6 GSX with metallic paint (worth over £11,000) by simply registering their details at the Proton stand. The GEN-2 1.6 GSX has four airbags, remote central locking and engine immobiliser, ABS, climate control, leather seats, alloy wheels, a Blaupunkt radio/ CD player with a 10-CD changer and much more.

At selected locations visitors can test drive the GEN-2, Impian and the Proton pick-up, the Jumbuck.

For dates and location details of the Cars to the People tour:

To read our in depth road test of the Proton GEN-2 [ click here ]

Published 21 July 2005 Melanie Carter
 

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