The First Secret About The New Off-Road Sports Utility Vehicle Is Revealed:
Was the capital of the South American state French Guiana
the godfather at the naming or was it rather an unmistakable combination
of spices with a particularly fiery effect? Fact is: the term "cayenne"
is understood world-wide as a synonym for spiciness, adventure and joie
de vivre. It is precisely these attributes which, from Porsche's point of
view, perfectly describe the characteristics of the new off-road Sports
Utility Vehicle - the third model range after the 911 and the Boxster. As
was the case with the legendary "Carrera", the Spanish word for
"race", the automobile company from Stuttgart has not chosen an
artificially concocted term or combination of letters, but rather they have
taken a living term which is immediately understood in almost every language
and which is associated with particularly spirited qualities.
Dr. Wendelin Wiedeking, the Chairman of the board of management of Dr. Ing. h.c. F. Porsche AG, explained: "With the terms Carrera, Turbo, Targa and Boxster, we have given our sports cars names which are now not only associated inseparably with the Porsche brand name, but also make a decisive contribution to the strong image and success of these products. So the name of our new Sports Utility Vehicle must be of substance and must reflect the Porsche product philosophy - in this case, not only on the road but also off-road. We are convinced that the combination of Porsche and Cayenne as a model designation radiates true strength, dynamism, fascination and emotions and will continue the great tradition of legendary names."
The "Porsche Cayenne" is being produced in a new factory in Leipzig and will be launched on the market in 2002. Annual sales will be over 25,000 units world-wide.
Published 8 June 2000