Cayenne Set To Pep-Up Porsche UK Sales

After checking out the new Porsche Cayenne at the British International Motor Show on Tuesday three keen enthusiasts rushed down to the nearby Porsche dealership in Solihull to place advance orders.

This first viewing of the Cayenne S and Turbo in the UK helped push advance orders for the first four-door vehicle from Porsche to 1,500 - worth £15 million before optional extras - since its launch was first announced two years ago in Germany.

A spokesman for Porsche UK said: “It's been unbelievably well received. It had to be sporty to reflect Porsche principles in a different market and we're sure it will be a huge success.” World sales of the Cayenne are expected to reach 25,000 a year.

These advance orders for the Cayenne make up a large number of the extra 1,500 sales that Porsche had hoped to add to last year's record levels of sales in the UK of 5,000.

This is evidence that Porsche is not suffering from falling sales from the large numbers of bankers - that the marque is perennially linked with in the UK - losing their jobs or suffering disappearing bonuses. “We do have an image in the City but as only four per cent of our customers work in finance we've not been affected. It's only had a tiny impact,” said the spokesman.

He explained that since supply outstrips demand for Porsche cars in the UK, dealerships in the City of London benefit from other non-banker customers stepping in to snap up any unsold stock.

Published 23 October 2002 Melanie Carter

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