Porsche has officially opened its Driving Experience Centre adjacent to the famous Silverstone Grand Prix circuit in Northamptonshire. The world-class centre allows every customer of a new Porsche in the UK and Ireland to receive expert tuition in their driving skills as well as the performance capabilities of their car as part of their purchase experience.
Advances in modern automotive engineering and design mean today's sports cars are more efficient, safer, faster and more complex than ever before. The level to which a driver understands the engine and chassis control systems on their car not only makes them a responsible road user, but also ultimately determines their overall level of driving satisfaction as well - and it is the thoroughbred nature of the driving experience which distinguishes a Porsche.
One of the core philosophies of the Porsche research and development development team at Weissach, Germany, is to develop Porsche specific technology that enhances the connection between the driver, the car and the road. The new Porsche Driving Experience Centre at Silverstone offers Porsche customers with the opportunity to really understand the practical benefits of this engineering integrity that is the foundation of every Porsche.
The Porsche Driving Experience Centre aims to build on these principles of driving safety and driving enjoyment by providing a formal, yet fun, environment for both Porsche owners and enthusiasts to have the opportunity to understand the engine performance and chassis dynamics attributes which differentiate a Porsche from its rivals.
"This unique facility is a major investment for Porsche Cars GB and it will allow us to create a unique experience for customers that cannot be bettered in the UK market," commented Andy Goss, Managing Director, Porsche Cars Great Britain. "The two core themes that run through each guest's experience here are learning and choice. Learning about their car and their driving, but also learning about the world of Porsche so that they can make informed choices. Giving every Porsche new car customer a thorough understanding of what lies beneath the skin of their car will endorse their decision to buy the best."Published 17 November 2008