Web Wonder Peugeot's 'Virtual Showroom'

For the second year running, Peugeot’s website has come out on top in the What Car? Review of motor manufacturers’ consumer websites.

The prestigious magazine commented: ‘The Peugeot site is still streets ahead of its competitors ….. the all-round package is the best out there for information, and the depth and ease of use are great’.

The website has also been recognised as: "the best manufacturer’s site for depth, features and ease of use", by the established internet magazine the net, achieving top marks in a recent review (five stars awarded in the net, August 2001).

Visitors to Peugeot’s ‘virtual showroom’ at www.peugeot.co.uk can preview all models in the Peugeot line up, changing colours and specifications to help them decide exactly how they’d like their new Peugeot to look. The site allows visitors to ‘build’ their own car online, right down to the dashboard. They can request a brochure or test drive, locate their nearest dealer, check out Peugeot finance packages, search the thousands of used Peugeots on the database, or get an online Glass’s Guide indication of their current car’s value.

Company car drivers and fleet managers can get the lowdown on those all-important motoring costs and CO2 emissions.

The new Peugeot 307 can be explored in depth on its own mini site within www.peugeot.co.uk and the 607 and 206 CC mini sites also allow users to spin the car through 360 degrees for a really thorough view.

Existing Peugeot owners can access a host of special offers and services, from an on-line routeplanner, traffic news and hotel booking facility to email reminders when their car may be due for service, roadtax or MOT.

The launch of the Peugeot 307 has also seen the introduction of a new initiative. Peugeot is the first car manufacturer to offer customised Nokia telephone screen savers. Around 5,000 people have been sent emails inviting them to visit www.notjustanumber.co.uk . Here, for a limited time period, people can design and download their own screen savers to their Nokia phones and will soon be offered a variety of on-line games.

"We want to encourage people to find out more about Peugeot and its products and we feel that the Peugeot website can provide users with an interesting and enjoyable experience," says Rod Philpot, Peugeot’s Marketing Director.

Published 28 July 2001 Melanie Carter

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