Peugeot is aiming to continue to make inroads into the police specialist vehicles market with the launch of two new products – the Expert van with rear two man cell, and the 307 Estate dog handling unit.
Peugeot has strengthened its involvement in the police sector recently, by launching its Specialist Vehicle Operations division last year. Success is already apparent with much interest in 307, both hatchback and Estate, as well as the Peugeot Partner and Expert van. With 1,000 units sold in 2001, Peugeot is aiming to increase sales into this market to 1,500.
The Peugeot brand is already well represented in the Low Performance category which accounts for approximately 70% of Police sales.
The two vehicles specially evolved for launching at this year’s show demonstrate the flexibility and adaptability of the Peugeot range.
The Expert Cell Van, the first built ‘in house’, can carry four police officers in safety, while ‘offenders’ can be secured in a separate ‘cell’ behind them, and is particularly suitable for use as a rapid response unit. It is ideal for situations such as drunken brawls where more than two policemen are needed, with the key advantage being that perpetrators can be immediately ‘locked-up’ to prevent further damage to property or other people.
The 307 Estate dog handling unit can carry two police officers and two dogs. The dog ‘kennel’ unit can also be lifted out of the car, and the rear seats replaced for ultimate flexibility.
Jon Morton, Peugeot’s Fleet Sales Manager responsible for Police Sales says: "This is the one show where you get to meet all your customers face to face. It presents a unique opportunity to focus on the fleet opportunities with police forces, to launch new products and get immediate feedback on new ideas."Published 23 August 2002