It's All Part Of The (Dance) Routine For Peugeot

Peugeot has had the crowds flocking to its stand to watch its six-shows-a-day dance routine. The team of six dancers has been performing a routine choreographed by Ian Mills, who has worked with many of the big name acts that have appeared on TV shows such as Top of the Pops.

Set against a background of large screens showing dynamic images of the Peugeot car range, and swathed in dry ice, the dancers have been going through their paces in front of large crowds.

They have been wowed by the Mills' interpretation of the Peugeot 206 GTi 180. Stephanie Connah, marketing events co-ordinator at Peugeot, said: “It reflects the car's power and dynamism as well as the heritage of the brand as the routine harks back to the 1980s.”

The three female and three male dancers incorporate numerous costume changes into a routine that has a slightly different theme to the ones that have previously been performed at motor shows - including at the NEC in 2000.

Connah added: “It's gone down very well and we're very pleased with it. We think it has worked very well here at Birmingham this year.”

Published 25 October 2002 Melanie Carter

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