Peugeot At The 74th Geneva Motor Show

The Peugeot 407 SW

Peugeot 407 SW

  • Public debut of the stunning new Peugeot 407 saloon
  • World debut of the Peugeot 407 SW
  • UK 407 pricing announced – saloon from only £14,750, SW from only £15,850
  • World debut of the new 307 saloon
  • Introducing the new 407 ‘Silhouette’ performance concept car

One of the highlights of the 2004 Geneva motor show will be the public debut of the eagerly awaited new Peugeot 407. Show-goers will catch their first sight of the stunning new saloon that will be shown alongside the SW version - a model making its world debut to the press and public alike.

UK 407 prices are also being announced at the show. With prices from as little as £14,750 on the road, the 407 story just gets better and better.

Aside from the 407, Peugeot will also be exhibiting the latest new products launched in the last quarter of 2003. These include the 307 CC, the sporty new 307 HDi 136, as well as 206 and 307 models equipped with the new 1.4-litre ‘ET3’ petrol engine.

In 2003, Peugeot produced two of Europe’s six best-selling models of the year. The 206 was Europe’s top-selling car in 2001 and 2002 and finished a creditable second best-selling model in 2003. This range, which at the beginning of the year saw the four millionth model roll off the production lines, has topped the 800,000 sales mark for three years in succession. The 307, which last year saw 570,000 models sold worldwide, was Europe’s sixth best-selling car in 2003.

After making the news on the Peugeot stand at the Frankfurt Show with the 407 ELIXIR concept, Peugeot now unveils the 407 ‘Silhouette’, a concept-car intended to highlight the inherently sporting nature of the 407. The exclusive design truly accentuates the distinctive style of a car that is destined to rewrite the rules of the upper-medium segment.

The Geneva Show will also see Peugeot present a new addition to the 307 range – the 307 saloon. The new car will be produced in Wuhan in central China and is the result of the second phase of cooperation between PSA Peugeot Citroen and its Chinese partner Dong Feng Motors.

The launch of this new car is one of the many exciting commercial events scheduled to take place during 2004.

Of course, as is the case at every Motor Show, Peugeot reserves a special place for competition cars. This year it is filled by Peugeot’s new weapon in the World Rally Championship, the 307 WRC. This new car has shown early promise in 2004 and it is hoped that it will be driven to championship glory by two-times World Rally Champion (2000 and 2002), Marcus Grönholm.

Published 28 February 2004 Melanie Carter

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