For Peugeot, Numbers Are Sacred | Part Two

Numbers... and sometimes letters

In response to the growing range of products, Peugeot will add a new dimension to its numbering system.

Within the Peugeot car range, each family (of which there are currently six) is composed of different body styles designated by the same 3-digit number but with special symbols added as and when required. Such is the case for example of the Coupé Cabriolet body style, designated by the letters CC, and the family/leisure vehicles identified by SW.

Frédéric Saint-Geours, the CEO of Peugeot, explains:

"For each family of models, we apply a strategy which is like a daisy surrounded by individual petals. Therefore, around a central model, we mimic the individual petals.

This system, already applied to the 206, 307 and 407, is simple and clear."

More and more numbers

Anticipating the future expectations of customers and their increasingly diverse tastes, Peugeot is continuously expanding its product range. To complement its traditional range, Peugeot will be proposing a number of new models.

To identify these specific models clearly, Peugeot has chosen to expand its numbering system. Therefore, the Marque will assign to these models a number with four digits instead of three, with a double central zero.

This new development of the numbering system was tested in 2003 with the Peugeot 4002, the winner of the 2nd Peugeot Design Competition.

This new system will shortly feature for the first time on a new production model.

An original vehicle, derived from the Sésame concept car presented at the 2002 Paris Motor Show, will in its production form display a number with a double central 0, preceded by a 1, designating the family to which it belongs, and followed by a 7, chronologically indicating its generation.

The new 1007 (pronounced ‘One Double 0 Seven’) since this will indeed be its name, will be presented to the public before the end of this year.

After the 407 saloon and its alter ego the 407 SW the 1007 will illustrate, in striking fashion the expansion of the Peugeot product range announced for 2004.

31 three-digit numbers, starting with the 201 from 1929 to 2004
201(1929) 504 106
301 304 306
401 104 206
601 604 406
302 305 806
402 505 607
202 205 307
203 309 807
403 405 407 (2004)
404 905
204 605
Published 19 April 2004 Melanie Carter

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