Playtime is finally over for 50 fleet managers who became the first customers to drive away the all-new Peugeot 407 from The Sunday Times Motor Show Live in Birmingham.
Fleet managers were invited to the Motor Show by Peugeot’s director of fleet and leasing, Steve Harris. Steve said: "The 407 is a highly significant car, and eagerly awaited by our fleet customers, with its dynamic style, comprehensive safety equipment and at its heart the driving dynamics for which Peugeot is renowned – this car is a winner."
A range of four models, S, SE, SV and Executive, a choice of four petrol engines and two Euro IV HDi diesel engines, comprehensive safety equipment, class leading driving dynamics and innovative styling all add up to present fleet drivers with a highly attractive, cost-effective driving proposition.
The drive away took place just after the 407 officially went on sale on 25 May. Both the saloon and SW models are on display on the Peugeot stand: hall 5, stand 210, until the show closes on 6 June.Published 2 June 2004