Peugeot UK Sales Steady In A Declining 2006 Market

Peugeot new car sales remained buoyant in a UK market which saw a decline of 3.9%. With a total of 144,132 car sales Peugeot strengthened its position in the UK market, with a market share of 6.15%. This ensured that Peugeot regained fourth place in the manufacturers' league table, comfortably reaffirming its position as the UK's favourite French car brand.

Sales of the new 207 have been particularly strong, over 27,000 units have been sold since the launch in July 2006. This represents a 2% increase over initial sales of 206, which went on to become the best selling Peugeot of all time and the UK's favourite retail car for three consecutive years. Following its launch in October 1998, the 206 sold over 26,000 units in its first 6 months.

Small car sales have always been a Peugeot strength and in 2006 Peugeot's small car sales grew by over 6%.

The UK car buying public continued its love affair with 'open top' motoring in 2006 and Peugeot comfortably secured its place as the leading supplier of cabriolets in the UK. This is set to continue in 2007 with the introduction of the stunning new Peugeot 207 Coupé Cabriolet which takes over from the 206CC, the world's most successful small cabriolet - just in time for another scorching summer.

2006 was a particularly strong year for Peugeot Fleet, with sales improving 15.4% to 75,290 units. Meanwhile, Peugeot LCV sales remained solid in 2006 with 16,947 vans sold. With the recently launched new Boxer and the new Expert scheduled for launch in the first quarter of 2007, sales in this sector look set to grow.

In 2007 Peugeot is set to further strengthen its product line up with the launch of the eagerly awaited 207 GTi, SW and CC and the dynamic 4007. The season of goodwill towards Peugeot customers has also been extended with a host of tempting offers. These include the 107 Urban Lite available at just £5995 and one year's free insurance available on the fabulous new 207 GT THP 150.*

*Free insurance applies to customers aged 21 years and over, offer excludes sales in Northern Ireland.

Published 7 January 2007 Melanie Carter

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