Peugeot invites you to put your creative head on, think outside of the box and look at advertising in a whole new light. To coincide with the UK launch of the new Peugeot RCZ this month, the 'It Chooses You Campaign' launches on Facebook today giving people the opportunity to win the most desirable Sports Coupe on the market - the sexy and dynamic Peugeot RCZ.
Meanwhile, Peugeot is looking to find a creative star to win one of these cars through the new Peugeot RCZ Facebook campaign.
The competition on Facebook flips traditional advertising on its head by running ads that look like classified car ads but actually feature 'real' people advertising themselves to the Peugeot RCZ. Entrants may even find themselves grabbing the headlines and becoming famous as some of the best entries will be picked to feature in an online advertising campaign for Peugeot UK.
Alongside the Peugeot RCZ Facebook page, a micro-site has been created where entrants can really start to get those creative juices flowing and express themselves through the world of advertising, creating their advertisement with the help of Facebook Connect. Furthermore, entrants will get an extra chance to win if they invite friends to participate as they enter the prize draw. By joining the Peugeot RCZ Facebook page, people can keep up to date with all the latest competition news in the run up to the live draw on 11th June 2010.
Andy Goodall, Internet Marketing Manager at Peugeot UK said: "The RCZ Sports Coupe goes on sale from 21st May. The exciting RCZ Facebook competition will engage the audience, keeping them interested and excited using street-casted online ads, viral videos, e-mails and then using online ads featuring real entrants amongst all entries to win the stunning RCZ."
Come on Britain, let's really see who's got talent!Published 5 May 2010